As the official shop for cisco branded merchandise and apparel, the Cisco Store has online and physical locations that serve 60,000 customers each year.
About the Cisco Store
Disclaimer: Some products or features described may be in various stages of development and offered on a when-and-if available basis.
Challenge
The Cisco Store needed to revolutionize its physical stores to increase revenue and operational efficiency, but lacked the tools and insights to do so.
- Customer visibility and analytics: Uncertainty of visitor demographics made it difficult to optimize inventory and floor plans and personalize experiences.
- Inventory management: Limited visibility into stock levels and fluctuating travel store demographics created challenges to optimize product availability and minimize sales loss.
- Energy consumption: Continuously running systems and devices resulted in high energy costs.
- Security: Always-present theft risks required a better way to monitor and detect theft, particularly at travel stores.
- IT complexity: Diverse data sources and limited tools made it difficult to effectively monitor and manage.
Solution
The Cisco Store established a smart store comprised of a cutting-edge Cisco technology.
- Smart building technology: Generate real-time customer insights with Meraki Smart Cameras, Meraki Sensors, Cisco Spaces
- Collaboration software: Provide seamless communication and prompt responses to customer inquires and automation with Webex Connect
- Assurance: Gain end-to-end visibility across owned and unowned networks with ThousandEyes
- Observability: Deliver comprehensive monitoring, analytics, and insights across diverse data sources, IT service health, and user interactions with Splunk Enterprise, Splunk IT Service Intelligence, Splunk Real User Monitoring, and Splunk Edge Hub
